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CIE Speaker Series
Monday, March 28, 2011 from 6:15 PM to 8:30 PM (PDT)
Santa Clara, CA
Monday, March 28, 20116:15-7:00 pm Check In/Registration & Complimentary Desserts7:00-8:30 pm ProgramRecital HallParking available in the Parking Structure (permits required on campus until 8 pm)
Guy Kawasaki is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment (available in March 2011), Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He holds a BA from Stanford University, an MBA from UCLA as well as an honorary doctorate from Babson College.
We look forward to welcoming Guy to the SCU campus for his talk on The Art of Enchantment. In this speech, Guy explains how to influence people's hearts, minds and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you and how to enchant your boss.
In compliance with the ADA/504 please direct your accommodation requests to: Linda Jenkins via email at email@example.com at least 5 days prior to the event.
When & Where
Center for Innovation & Entrepreneurship at Santa Clara University
Located in the heart of Silicon Valley, Santa Clara University is at the global nexus of high-technology industry, venture capital, and entrepreneurial talent. Santa Clara's Center for Innovation and Entrepreneurship (CIE) strives to foster, promote, and strengthen this talent locally and globally by leveraging a unique combination of strengths and advantages: our ideal location; a 450-year Jesuit educational tradition; state-of-the-art facilities; and distinguished faculty, staff, alumni and friends.
The CIE helps prepare students for entrepreneurial leadership through a variety of opportunities within diverse organizational settings.
Learn more today at www.scu.edu/business/cie